I love writing

For those digital marketers who want to improve their SEO performance, having the right SEO toolkit is essential. Specific SEO strategies like keyword research and content optimization are much easier with the help of the right software tools. Here are…

We all know that keywords are essential when it comes to optimizing your website for better rankings in search engines. It was once common practice to choose one keyword to optimize each piece of content for. But with newer, more…

Most likely, your business has very specific keywords in mind when it comes to reaching your target audience. But the reality is, certain keywords can be highly competitive, particularly if they bring qualified, converting clicks. For newer brands or websites…

In a world that thrives on living and working behind a screen, it is very important for companies of all sizes to work on their online reputation. 94% of Americans have avoided certain businesses due to a negative online review….

I am the COO and co-founder of Search Atlas Group, and I’ve scaled our AI-powered search marketing company from $2M to $30M ARR in five years—profitably, fully remote, and without massive VC funding—through operational excellence and a contrarian multi-brand strategy…

Software companies entered a new operational era the moment distributed teams began outperforming office-bound organizations in speed, cost, and execution. What began as a temporary adjustment became a structural edge that determines who scales and who stalls…

The return-to-office (RTO) debate has reached a strategic tipping point in 2025. Industry giants including Amazon and Disney are mandating five-day office attendance, provoking resignations, petitions, and vocal criticism from employees…

November 2022. ChatGPT launches. Every search marketing company faces an existential question: Is traditional SEO dead? I watched competitors panic. Some froze, paralyzed by uncertainty. Others made desperate pivots, slapping “AI-powered” labels on existing products without changing anything underneath. Industry…

This morning, I reviewed Q3 enterprise contracts for Search Atlas while my three-year-old daughter Ruby built a tower of blocks beside my desk. By afternoon, we were at Paz Sanctuary, bottle-feeding a rescued lamb who’d been rejected by his mother….

Most founders quietly wrestle with a fear they don’t always name: that scaling will turn their company into something unrecognizable. The closeness, shared standards, and mission-driven energy that define a small team feel impossible to protect once an organization begins…